Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three"

automobile manufacturer The automotive industry comprises a wide range of company, companies and organizations involved in the design, Business development, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest industry ...

s in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and

Ram Ram, ram, or RAM may refer to: Animals * A male sheep * Ram cichlid, a freshwater tropical fish People * Ram (given name) * Ram (surname) * Ram (director) (Ramsubramaniam), an Indian Tamil film director * RAM (musician) (born 1974), Dutch * ...

nameplates. It also includes

Mopar Mopar is the parts, service, and customer care division of the former Chrysler Corporation, now owned by Netherlands-based automobile manufacturer Stellantis. It serves as a primary OEM accessory seller for Stellantis brands under the Mopar bran ...

, its automotive parts and accessories division, and SRT, its performance automobile division. The original Chrysler Corporation was founded in 1925 by

Walter Chrysler Walter Percy Chrysler (April 2, 1875 – August 18, 1940) was an American industrial pioneer in the automotive industry, American automotive industry executive and the founder and namesake of American Chrysler Corporation. Early life Chrysler wa ...

from the remains of the

Maxwell Motor Company Maxwell was an American automobile manufacturer which ran from about 1904 to 1925. The present-day successor to the Maxwell company was Chrysler (currently, "Stellantis North America"), which acquired the company in 1925. History Maxwell-Briscoe ...

. It was acquired by

Daimler-Benz The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufactur ...

, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a subsidiary of Stellantis, the company formed from the merger between FCA and

PSA Group The PSA Group (), legally known as Peugeot S.A. (Peugeot Société Anonyme, trading as Groupe PSA; formerly known as PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles ...

(Peugeot Société Anonyme) in 2021. After founding the company, Walter Chrysler used the General Motors brand diversification and hierarchy strategy that he had become familiar with when he worked in the Buick division at General Motors. He then acquired

Fargo Trucks Fargo was a brand of trucks originally produced in the United States in 1913 by the Fargo Motor Car Company. Dropped in 1922, the name was reintroduced for a line of trucks manufactured by the Chrysler Corporation after purchasing Fargo Motors ...

and the

Dodge Brothers Company Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above Plym ...

, and created the Plymouth and DeSoto brands in 1928. Facing postwar declines in market share, productivity, and profitability, as GM and Ford were growing, Chrysler borrowed $250 million in 1954 from

Prudential Insurance Prudential Financial, Inc. is an American Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, retirement planning, investment management, and other products and services to both retail and institutional customers ...

to pay for expansion and updated car designs. Chrysler expanded into Europe by taking control of French, British, and Spanish auto companies in the 1960s;

Chrysler Europe Chrysler Europe was the American automotive company Chrysler's operations in Europe from 1967 through 1978. It was formed from the merger of the French Simca, British Rootes and Spanish Barreiros companies. In 1978, Chrysler divested thes ...

was sold in 1978 to

PSA Peugeot Citroën The PSA Group (), legally known as Peugeot S.A. (Peugeot Société Anonyme, trading as Groupe PSA; formerly known as PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles ...

for $1. The company struggled to adapt to changing markets, increased U.S. import competition, and safety and

environmental regulation Environmental law is a collective term encompassing aspects of the law that provide protection to the environment. A related but distinct set of regulatory regimes, now strongly influenced by environmental legal principles, focus on the manage ...

in the 1970s. It began an engineering partnership with

Mitsubishi Motors is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan.Lee Iacocca was credited with returning the company to profitability in the 1980s. In 1985,

Diamond-Star Motors Diamond-Star Motors (DSM) was an automobile-manufacturing joint venture between the Chrysler Corporation and Mitsubishi Motors Corporation (MMC).

was created, further expanding the Chrysler-Mitsubishi relationship. In 1987, Chrysler acquired American Motors Corporation (AMC), which brought the profitable Jeep brand under the Chrysler umbrella. In 1998, Chrysler merged with German automaker

to form

DaimlerChrysler AG The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacture ...

; the merger proved contentious with investors. As a result, Chrysler was sold to

Cerberus Capital Management Cerberus Capital Management, L.P. is an American private equity firm,Leaders Magazine"Providing Economic Opportunity: An Interview with The Honorable Dan Quayle, Chairman, Cerberus Global Investments, LLC". specializing in distressed investing. ...

and renamed Chrysler LLC in 2007. Like the other Big Three automobile manufacturers, Chrysler was impacted by the

automotive industry crisis of 2008–2010 The automotive industry crisis of 2008–2010 formed part of the financial crisis of 2007–2008 and the resulting Great Recession. The crisis affected European and Asian automobile manufacturers, but it was primarily felt in the American automob ...

. The company remained in business through a combination of negotiations with creditors, filing for Chapter 11 bankruptcy reorganization on April 30, 2009, and participating in a bailout from the U.S. government through the

Troubled Asset Relief Program The Troubled Asset Relief Program (TARP) is a program of the United States government to purchase toxic assets and equity from financial institutions to strengthen its financial sector that was passed by Congress and signed into law by President ...

. On June 10, 2009, Chrysler emerged from the bankruptcy proceedings with the

United Auto Workers The International Union, United Automobile, Aerospace, and Agricultural Implement Workers of America, better known as the United Auto Workers (UAW), is an American labor union that represents workers in the United States (including Puerto Rico) ...

pension fund, Fiat S.p.A., and the U.S. and Canadian governments as principal owners. The bankruptcy resulted in Chrysler defaulting on over $4 billion in debts. In May 2011, Chrysler finished repaying its obligations to the U.S. government five years early, although the cost to the American taxpayer was $1.3 billion. Over the next few years, Fiat S.p.A. gradually acquired the other parties' shares. In January 2014, Fiat acquired the rest of Chrysler from the United Auto Workers retiree health trust, making Chrysler Group a subsidiary of Fiat S.p.A. In May 2014, Fiat Chrysler Automobiles was established by merging Fiat S.p.A. into the company. Chrysler Group LLC remained a subsidiary until December 15, 2014, when it was renamed FCA US LLC, to reflect the Fiat-Chrysler merger.

History

1925–1998: Chrysler Corporation

The Chrysler company was founded by Walter Chrysler on June 6, 1925, when the

(est. 1904) was re-organized into the Chrysler Corporation. The company was headquartered in the Detroit enclave of Highland Park, where it remained until completing the move to its present Auburn Hills location in 1996. Chrysler had arrived at the ailing Maxwell- Chalmers company in the early 1920s, hired to overhaul the company's troubled operations (after a similar rescue job at the

Willys Willys (pronounced , "Willis" ) was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys. It was best known for its design and production of World War II era and later military jeeps (MBs ...

-Overland car company). In late 1923 production of the Chalmers automobile was ended. Chrysler Building, NY

In January 1924, Walter Chrysler launched the well-received Chrysler automobile. The

Chrysler Six The Chrysler Six was a series of cars that were all installed with the Chrysler Straight Six when the company assumed operations of the Maxwell Automobile Company in 1924, and Chalmers Automobile Company in 1926. The Chrysler Six initially cons ...

was designed to provide customers with an advanced, well-engineered car, at an affordable price. Elements of this car are traceable to a prototype which had been under development at Willys during Chrysler's tenure The original 1924 Chrysler included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, features absent from most autos at the time. Among the innovations in its early years were the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts, called " Floating Power" to reduce vibration. Chrysler also developed a wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel. This wheel was eventually adopted by the auto industry worldwide. The Maxwell brand was dropped after the 1925 model year, with the new, lower-priced four-cylinder Chryslers introduced for the 1926 year being badge-engineered Maxwells. The advanced engineering and testing that went into Chrysler Corporation cars helped to push the company to the second-place position in U.S. sales by 1936, which it held until 1949. In 1928, the Chrysler Corporation began dividing its vehicle offerings by price class and function. The Plymouth brand was introduced at the low-priced end of the market (created essentially by once again reworking and rebadging the Chrysler Series 50 four-cylinder model). At the same time, the DeSoto brand was introduced in the medium-price field. Also in 1928, Chrysler bought the Dodge Brothers automobile and truck company and continued the successful Dodge line of automobiles and Fargo range of trucks. By the mid-1930s, the DeSoto and Dodge divisions would trade places in the corporate hierarchy. Chrysler Imperial car-1955

The

Imperial Imperial is that which relates to an empire, emperor, or imperialism. Imperial or The Imperial may also refer to: Places United States * Imperial, California * Imperial, Missouri * Imperial, Nebraska * Imperial, Pennsylvania * Imperial, Texa ...

name had been used since 1926 but was never a separate make, just the top-of-the-line Chrysler. However, in 1955, the company decided to offer it as its own make/brand and division to better compete with its rivals, Lincoln and Cadillac. This addition changed the company's traditional four-make lineup to five (in order of price from bottom to top): Plymouth, Dodge, DeSoto, Chrysler, and the now-separate Imperial. In 1954, Chrysler was the exclusive provider of its Hemi engine in the

Facel Vega Facel S.A. was a French manufacturer of pressed steel automobile components, later complete automobiles of their own design. To intensify its World War II war effort, French subcontracting company for military aeronautics Bronzavia created a s ...

, a Paris, France coachbuilder that offered their own line of hand-built luxury performance cars, with the

PowerFlite PowerFlite is a two-speed automatic transmission engineered and produced by the Chrysler Corporation and used in their passenger cars from 1954 to 1961. Production began in late 1953 and the simple and durable PowerFlite remained available on P ...

and

TorqueFlite TorqueFlite (also seen as Torqueflite) is the trademarked name of Chrysler Corporation's automatic transmissions, starting with the three-speed unit introduced late in the 1956 model year as a successor to Chrysler's two-speed PowerFlite. In t ...

transmissions offered. The Facel Vega Excellence was a four-door hardtop with rear-hinged

coach door A suicide door is an automobile door hinged at its rear rather than the front. Such doors were originally used on horse-drawn carriages, but are rarely found on modern vehicles, primarily because they are perceived as being less safe than a fro ...

s that listed for US$12,800 ($ in dollars ). On April 28, 1955, Chrysler and

Philco Philco (an acronym for Philadelphia Battery Company) is an American electronics industry, electronics manufacturer headquartered in Philadelphia. Philco was a pioneer in battery, radio, and television production. In 1961, the company was purchased ...

announced the development and production of the World's First All-Transistor car radio. The all-transistor car radio, Mopar model 914HR, developed and produced by Chrysler and Philco, was a $150 option on the 1956

Imperial automobile Imperial was the Chrysler Corporation's luxury automobile brand from 1955 to 1975, and again from 1981 to 1983. The Imperial name had been used since 1926, as a Chrysler luxury model, the Chrysler Imperial. However, in 1955, the company spun ...

models. Philco began manufacturing this radio in the fall of 1955 at its Sandusky Ohio plant. On September 28, 1957, Chrysler announced the first production electronic fuel injection (EFI), as an option on some of its new 1958 car models (Chrysler 300D, Dodge D500, DeSoto Adventurer, Plymouth Fury). The first attempt to use this system was by American Motors on the 1957

Rambler Rebel The Rambler Rebel is an automobile that was produced by the American Motors Corporation (AMC) of Kenosha, Wisconsin for the 1957–1960 model years, as well as again for 1966 and 1967. Introduced as a stand-alone model in one body style, the 19 ...

. Bendix Corporation's Electrojector used a transistor computer brain modulator box, but teething problems on

pre-production car Pre-production cars are vehicles that allow the automaker to find problems before a new model goes on sale to the public. Pre-production cars come after prototypes, or development mules which themselves are preceded by concept cars. Pre-producti ...

s meant very few cars were made. The EFI system in the Rambler ran fine in warm weather, but suffered hard starting in cooler temperatures and AMC decided not to use this EFI system, on its 1957 Rambler Rebel production cars that were sold to the public. Chrysler also used the Bendix "Electrojector" fuel injection system and only around 35 vehicles were built with this option, on its 1958 production built car models. Owners of EFI Chryslers were so dissatisfied that all but one were retrofitted with carburetors (while that one has been completely restored, with original EFI electronic problems resolved). The Valiant was also introduced for 1960 as a distinct brand. In the U.S. market, Valiant was made a model in the Plymouth line for 1961 and the DeSoto make was discontinued in 1961. With those exceptions per applicable year and market, Chrysler's range from lowest to highest price from the 1940s through the 1970s was Valiant, Plymouth, Dodge, DeSoto, Chrysler, and Imperial. From 1963 through 1969, Chrysler increased its existing stakes to take full control of the French

Simca Simca (; Mechanical and Automotive Body Manufacturing Company) was a French automaker, founded in November 1934 by Fiat S.p.A. and directed from July 1935 to May 1963 by Italian Henri Pigozzi. Simca was affiliated with Fiat and, after Simca bough ...

, British Rootes, and Spanish Barreiros companies, merging them into

in 1967. In the 1970s, an engineering partnership was established with

Mitsubishi Motors is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan.1973 oil crisis, Chrysler could not meet the demand, although their compact models on the "A" body platform, the

Dodge Dart Dodge Dart is a line of automobiles marketed by Dodge from the 1959 to 1976 model years in North America, with production extended to later years in various other markets. The Dart name originally appeared on a 1956 Chrysler show car featuring ...

and

Plymouth Valiant The Plymouth Valiant (first appearing in 1959 as simply the Valiant) is an automobile which was marketed by the Plymouth division of the Chrysler Corporation in the United States from the model years of 1960 through 1976. It was created to give t ...

, had proven economy and reliability and sold very well. Additional burdens came from increased US import competition, and tougher government regulation of car safety, fuel economy, and emissions. As the smallest of the Big 3 US automakers, Chrysler lacked the financial resources to meet all of these challenges. In 1976, with the demise of the reliable Dart/Valiant, quality control declined. Their replacements, the

Dodge Aspen The Dodge Aspen, and the nearly-identical Plymouth Volaré, are compact cars that were produced from 1976 until 1980. The Volaré/Aspen model line offered a four-door sedan, a two-door coupe, and a four-door wagon. During the time that the Vol ...

and

Plymouth Volare Plymouth () is a port city and unitary authority in South West England. It is located on the south coast of Devon, approximately south-west of Exeter and south-west of London. It is bordered by Cornwall to the west and south-west. Plymouth ...

, were comfortable and had good roadability, but owners soon experienced major reliability problems which crept into other models as well. Engines failed and/or did not run well, and premature rust plagued bodies. In 1978, Lee Iacocca was brought in to turn the company around, and in 1979 Iacocca sought US government help. Congress later passed the ''Loan Guarantee Act'' providing $1.5 billion in loan guarantees. The ''Loan Guarantee Act'' required that Chrysler also obtain $2 billion in concessions or aid from sources outside the federal government, which included interest rate reductions for $650 million of the savings, asset sales of $300 million, local and state tax concessions of $250 million, and wage reductions of about $590 million along with a $50 million stock offering. $180 million was to come from concessions from dealers and suppliers. After a period of plant closures and salary cuts agreed to by both management and the auto unions, the loans were repaid with interest in 1983. In November 1983, the Dodge Caravan/Plymouth Voyager was introduced, establishing the

minivan Minivan (sometimes called simply as van) is a North American car classification for vehicles designed to transport passengers in the rear seating row(s), with reconfigurable seats in two or three rows. The equivalent classification in Europe is ...

as a major category, and initiating Chrysler's return to stability. In 1985,

Diamond-Star Motors Diamond-Star Motors (DSM) was an automobile-manufacturing joint venture between the Chrysler Corporation and Mitsubishi Motors Corporation (MMC).

In 1985, Chrysler entered an agreement with AMC to produce Chrysler M platform rear-drive, as well as

Dodge Omni The Dodge Omni (and the nearly identical Plymouth Horizon) is a subcompact car that was produced by Chrysler Corporation from the 1978 to 1990 model years. The first Chrysler model line produced with front-wheel drive, the Omni and Horizon were ...

s front wheel drive cars, in AMC's

Kenosha, Wisconsin Kenosha () is a city in the U.S. state of Wisconsin and the seat of Kenosha County. Per the 2020 census, the population was 99,986 which made it the fourth-largest city in Wisconsin. Situated on the southwestern shore of Lake Michigan, Kenos ...

plant. In 1987, Chrysler acquired the 47% ownership of AMC that was held by

Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufacture ...

. The remaining outstanding shares of AMC were bought on the

NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its liste ...

by August 5, 1987, making the deal valued somewhere between US$1.7 billion and US$2 billion, depending on how costs were counted. Chrysler CEO Lee Iacocca wanted the Jeep brand, particularly the

Jeep Grand Cherokee (ZJ) The Jeep Grand Cherokee (ZJ) is the first generation of the Jeep Grand Cherokee sport utility vehicle. Introduced in 1992 for the 1993 model year, development of the ZJ Grand Cherokee started under American Motors Corporation (AMC) and was co ...

that was under development, the new world-class manufacturing plant in

Bramalea, Ontario Bramalea (''Bram-a-lee'') is a large suburban district in the City of Brampton, Ontario, Canada. Bramalea was created as an innovative " new town", and developed as a separate community from the city. Located in the former Chinguacousy Tow ...

, and AMC's engineering and management talent that became critical for Chrysler's future success. Chrysler established the Jeep/Eagle division as a "specialty" arm to market products distinctly different from the K-car-based products with the

Eagle Eagle is the common name for many large birds of prey of the family Accipitridae. Eagles belong to several groups of genera, some of which are closely related. Most of the 68 species of eagle are from Eurasia and Africa. Outside this area, j ...

cars targeting import buyers. Former AMC dealers sold Jeep vehicles and various new Eagle models, as well as Chrysler products, strengthening the automaker's retail distribution system.

Eurostar Eurostar is an international high-speed rail service connecting the United Kingdom with France, Belgium and the Netherlands. Most Eurostar trains travel through the Channel Tunnel between the United Kingdom and France, owned and operate ...

, a joint venture between Chrysler and Steyr-Daimler-Puch, began producing the

Chrysler Voyager The Chrysler Voyager (and the long-wheelbase Chrysler Grand Voyager) is a minivan produced by the Chrysler division of Stellantis. In the current lineup, it is positioned as the lower-end Chrysler minivan, having replaced the Dodge Grand Cara ...

in Austria for European markets in 1992.

1998–2007: DaimlerChrysler

In 1998, Chrysler and its subsidiaries entered into a partnership dubbed a "merger of equals" with German-based

AG, creating the combined entity

. To the surprise of many stockholders, Daimler acquired Chrysler in a stock swap before Chrysler CEO Bob Eaton retired. Under DaimlerChrysler, the company was named DaimlerChrysler Motors Company LLC, with its U.S. operations generally called "DCX". The Eagle brand was retired soon after Chrysler's merger with Daimler-Benz in 1998 Jeep became a stand-alone division, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. In 2001, the Plymouth brand was also discontinued. Eurostar also built the

Chrysler PT Cruiser The Chrysler PT Cruiser is a retro-styled compact car manufactured and marketed internationally by Chrysler in 5-door hatchback wagon (2001–2010) and 2-door convertible (2005–2008) body styles—over a single generation, with an intermedia ...

in 2001 and 2002. The Austrian venture was sold to

Magna International Magna International Inc. is a Canadian parts manufacturer for automakers. It is one of the largest companies in Canada and was recognized on the 2020 ''Forbes'' Global 2000. The company is the largest automobile parts manufacturer in North Americ ...

in 2002 and became

Magna Steyr Magna Steyr AG & Co KG is an automobile manufacturer based in Graz, Austria, where its primary manufacturing plant is also located. It is a subsidiary of Canadian-based Magna International and was previously part of the Steyr-Daimler-Puch cong ...

. The Voyager continued in production until 2007, whereas the Chrysler 300C,

Jeep Grand Cherokee The Jeep Grand Cherokee is a range of mid-size SUVs produced by the American manufacturer Jeep. At its introduction, while most SUVs were still manufactured with body-on-frame construction, the Grand Cherokee has used a unibody chassis from the ...

, and

Jeep Commander The Jeep Commander is an automobile nameplate used by Jeep since 2005 for several SUV models: * Jeep Commander (XK), a mid-size SUV produced from 2005 to 2010 * Jeep Commander (2022), a mid-size crossover SUV based on the Jeep Compass produced ...

were also built at the plant from 2005 until 2010. On May 14, 2007, DaimlerChrysler announced the sale of 80.1% of Chrysler Group to American

private equity In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a t ...

firm

, L.P., thereafter known as Chrysler LLC, although Daimler (renamed as

Daimler AG The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufactu ...

) continued to hold a 19.9% stake.

2007–2014: Effects of Great Recession

The economic collapse during the

Financial crisis of 2007–2008 Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and services (the discipline of fi ...

pushed the company to the brink. On April 30, 2009, the automaker filed for Chapter 11 bankruptcy protection to be able to operate as a going concern, while renegotiating its debt structure and other obligations, which resulted in the corporation defaulting on over $4 billion in secured debts. The U.S. government described the company's action as a "prepackaged surgical bankruptcy". On June 10, 2009, substantially all of Chrysler's assets were sold to "New Chrysler", organized as Chrysler Group LLC. The federal government provided support for the deal with US$8 billion in financing at near 21%. Under CEO

Sergio Marchionne Sergio Marchionne (; 17 June 1952 – 25 July 2018) was an Italian-Canadian businessman, widely known for his turnarounds of the automakers Fiat and Chrysler, his business acumen and his outspoken and often frank approach, especially when dealing ...

, "World Class Manufacturing" or WCM, a system of thorough manufacturing quality, was introduced and several products were re-launched with quality and luxury. The Ram, Jeep, Dodge, SRT, and Chrysler divisions were separated to focus on their own identity and brand, and 11 major model refreshes occurred in 21 months. The PT Cruiser, Nitro, Liberty and Caliber models (created during DCX) were discontinued. On May 24, 2011, Chrysler repaid its $7.6 billion loans to the United States and Canadian governments. The US Treasury, through the

(TARP), invested $12.5 billion in Chrysler and recovered $11.2 billion when the company shares were sold in May 2011, resulting in a $1.3 billion loss. On July 21, 2011, Fiat bought the Chrysler shares held by the US Treasury. The purchase made Chrysler foreign-owned again, this time as the luxury division. The

Chrysler 300 The Chrysler 300 is a full-size luxury car manufactured and marketed by Stellantis North America (and its predecessor companies) as a four-door sedan and station wagon in its first generation (model years 2005–2010) and solely as a four-d ...

was badged Lancia Thema in some European markets (with additional engine options), giving Lancia a much needed replacement for its flagship.

2014–2022: Fiat Chrysler Automobiles

On January 21, 2014, Fiat bought the remaining shares of Chrysler owned by the

VEBA VEBA AG (originally from ''Vereinigte Elektrizitäts und Bergwerks Aktiengesellschaft'' or "United Electricity and Mining Corporation") was a German state owned energy company. VEBA was founded in 1929 as a holding company owned by the state of ...

worth $3.65 billion. Several days later, the intended reorganization of Fiat and Chrysler under a new holding company, Fiat Chrysler Automobiles, together with a new FCA logo were announced. The most challenging launch for this new company came immediately in January 2014 with a completely redesigned

Chrysler 200 The Chrysler 200 is a mid-size sedan that was manufactured and marketed by Chrysler from model years 2011 to 2017 across two generations in four-door sedan and two-door convertible (first generation only) body styles. The 200 nameplate debuted o ...

. The vehicle's creation is from the completely integrated company, FCA, executing from a global compact-wide platform. On December 16, 2014, Chrysler Group LLC announced a name change to FCA US LLC. ----Note that the title of the piece changed to "Chrysler name fades in FCA era" over time. On January 12, 2017, FCA shares traded at the New York Stock Exchange lost value after the

EPA The Environmental Protection Agency (EPA) is an independent executive agency of the United States federal government tasked with environmental protection matters. President Richard Nixon proposed the establishment of EPA on July 9, 1970; it be ...

accused FCA US of using emissions cheating software to evade diesel-emissions tests, however the company countered the accusations, and the chairman and CEO

sternly rejected them. The following day, shares rose as investors played down the effect of the accusations. Analysts gave estimates of potential fines from several hundred million dollars to $4 billion, although the likelihood of a hefty fine was low. Senior

United States Senator The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and powe ...

Bill Nelson Clarence William Nelson II (born September 29, 1942) is an American politician and attorney serving as the administrator of the National Aeronautics and Space Administration (NASA). Nelson previously served as a United States Senator from Flo ...

urged the FTC to look into possible deceptive marketing of the company's diesel-powered SUVs. Shares dropped 2.2% after the announcement. FCA US would in 2022 plead guilty to a criminal charge of conspiring to defraud the US, to wire fraud, and to violate the Clean Air Act. On July 21, 2018, Sergio Marchionne stepped down as chairman and CEO for health reasons, and was replaced by John Elkann and Michael Manley, respectively. As a result of ending domestic production of more fuel-efficient passenger automobiles such as the Dodge Dart and Chrysler 200 sedans, FCA US elected to pay $77 million in fines for violating the anti-backsliding provision of fuel economy standards set under the

Energy Independence and Security Act of 2007 The Energy Independence and Security Act of 2007Pub.L. 110-140, originally named the Clean Energy Act of 2007, is an Act of Congress concerning the energy policy of the United States. As part of the Democratic Party's 100-Hour Plan during th ...

for its model year 2016 fleet. It was again fined for the 2017 model year for not meeting the minimum domestic passenger car standard. FCA described the $79 million civil penalty as "not expected to have a material impact on its business." As part of a January 2019 settlement, Fiat Chrysler was to recall and repair approximately 100,000 automobiles equipped with a 3.0-liter V6

EcoDiesel The EcoDiesel is a diesel engine used in Ram Trucks and Jeep vehicles since 2014. Introduced by Fiat Chrysler Automobiles, the EcoDiesel name was used for two different engines. The first was the VM Motori L630, the North American variant of t ...

engine having a prohibited

defeat device A defeat device is any motor vehicle hardware, software, or design that interferes with or disables emissions controls under real-world driving conditions, even if the vehicle passes formal emissions testing. United States Code of Federal Regula ...

, pay $311 million in total civil penalties to US regulators and CARB, pay $72.5 million for state civil penalties, implement corporate governance reforms, and pay $33.5 million to mitigate excess pollution. The company was also to pay affected consumers up to $280 million and offer extended warranties on such vehicles worth $105 million. The total value of the settlement was about $800 million, though FCA did not admit liability, and it did not resolve an ongoing criminal investigation.

Logo evolution

Emblems used by the Chrysler Corporation through the years:Chrysler logo history
on Logos-World.net First chrysler logo 1925.png, 1925–1955 Chrysler_Corporation_Logo_(1955_-_1962).svg, 1955–1962 Chrysler_logo_1962.png, 1962–1998 DaimlerChrysler wordmark.svg, 1998–2007 Chrysler Group logo.svg, 2007–2014 Fiat_Chrysler_Automobiles_logo.svg, 2014–2021 Stellantis.svg, 2021–present ;Notes

Corporate governance

, management positions of Stellantis North America include:

Board of directors

* Mark Stewart, COO * Michael J. Keegan, Chief Audit, Sustainability, and Compliance Officer * Richard Palmer, CFO

Management team

* Jeffrey Kommor: head of US sales * Lottie Holland: head of diversity, inclusion and engagement, FCA - North America * Bruno Cattori: president and CEO, FCA Mexico, S.A. de C.V. * Mark Champine: head of quality, FCA - North America * Mark Chernoby: chief technical compliance officer, Stellantis N.V. * Martin Horneck: head of purchasing and supply chain management, FCA - North America * Mamatha Chamarthi: chief information officer, FCA - North America and Asia Pacific * Marissa Hunter: head of marketing * Philip Langley: head of network development, FCA - North America * Ralph Gilles: head of design * Michael Resha: head of manufacturing, FCA - North America * Roger "Shane" Karr: head of external affairs, FCA - North America * Michael J. Keegan: chief audit; sustainability and compliance officer * Michael Koval Jr.: brand chief executive officer, Ram Trucks * Timothy Kuniskis: brand chief executive officer, Chrysler (interim), Dodge * Jim Morisson: head of Jeep brand, FCA - North America * João Laranjo: chief financial officer, FCA - North America * Michael Bly: head of global propulsion systems, Stellantis N.V. * Jeffrey P. Lux: head of transmission powertrain, FCA - North America * Chris Pardi: general counsel and corporate secretary, FCA - North America * Barbara J. Pilarski: head of business development, FCA - North America * Mark Stewart: chief operating officer * Scott Thiele: head of portfolio planning, FCA - North America; head of global long-range plan coordination * Joseph Veltri: head of investor relations * Rob Wichman: ad interim head of product development, FCA - North America * Larry Dominique: senior vice president, Alfa Romeo - North America * Christopher G. Fields: vice president, U.S. employee relations

Sales and marketing

United States sales

Chrysler is the smallest of the "Big Three" U.S. automakers (Stellantis North America,

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...

, and General Motors). In 2020, FCA US sold just over 1.8 million vehicles.

Global sales

Chrysler was the world's 11th largest vehicle manufacturer as ranked by OICA in 2012. Total Chrysler vehicle production was about 2.37 million that year.

Marketing

Lifetime powertrain warranty

In 2007, Chrysler began to offer vehicle lifetime powertrain warranty for the first registered owner or retail lessee. The deal covered owner or lessee in U.S., Puerto Rico and the Virgin Islands, for 2009 model year vehicles, and 2006, 2007 and 2008 model year vehicles purchased on or after July 26, 2007. Covered vehicles excluded SRT models, Diesel vehicles, Sprinter models, Ram Chassis Cab, Hybrid System components (including transmission), and certain fleet vehicles. The warranty is non-transferable. After Chrysler's restructuring, the warranty program was replaced by five-year/100,000 mile transferable warranty for 2010 or later vehicles.

"Let's Refuel America"

In 2008, as a response to customer feedback citing the prospect of rising gas prices as a top concern, Chrysler launched the "Let's Refuel America" incentive campaign, which guaranteed new-car buyers a gasoline price of $2.99 for three years. With the U.S. purchase of eligible Chrysler, Jeep, and Dodge vehicles, customers could enroll in the program and receive a gas card that immediately lowers their gas price to $2.99 a gallon, and keeps it there for the three years.

Lancia co-branding

Chrysler plans for Lancia to codevelop products, with some vehicles being shared. Olivier Francois, Lancia's CEO, was appointed to the Chrysler division in October 2009. Francois plans to reestablish the Chrysler brand as an upscale brand.

Ram trucks

In October 2009, Dodge's car and truck lines were separated, with the name "Dodge" being used for cars, minivans and crossovers and "Ram" for light- and medium-duty trucks and other commercial-use vehicles.

"Imported From Detroit"

In 2011, Chrysler unveiled their "Imported From Detroit" campaign with ads featuring Detroit rapper Eminem, one of which aired during the Super Bowl. The campaign highlighted the rejuvenation of the entire product lineup, which included the new, redesigned, and repackaged 2011 200 sedan and 200 convertible, the Chrysler 300 sedan, and the Chrysler Town & Country minivan. As part of the campaign, Chrysler sold a line of clothing items featuring the

Monument to Joe Louis The Monument to Joe Louis, known also as ''The Fist'', is a memorial dedicated to boxer Joe Louis located at the intersection of Jefferson Avenue and Woodward Avenue in Detroit, near Hart Plaza. History Dedicated on October 16, 1986, the scul ...

, with proceeds being funneled to Detroit-area charities, including the Boys and Girls Clubs of Southeast Michigan, Habitat for Humanity Detroit and the Marshall Mathers Foundation. In March 2011, Chrysler Group LLC filed a lawsuit against Moda Group LLC (owner of Pure Detroit clothing retailer) for copying and selling merchandise with the "Imported from Detroit" slogan. Chrysler claimed it had notified defendant of its pending trademark application February 14, but the defendant argued Chrysler had not secured a trademark for the "Imported From Detroit" phrase. On June 18, 2011, U.S. District Judge Arthur Tarnow ruled that Chrysler's request did not show that it would suffer irreparable harm or that it had a strong likelihood of winning its case. Therefore, Pure Detroit's owner, Detroit retailer Moda Group LLC, can continue selling its "Imported from Detroit" products. Tarnow also noted that Chrysler does not have a trademark on "Imported from Detroit" and rejected the automaker's argument that trademark law is not applicable to the case. In March 2012, Chrysler Group LLC and Pure Detroit agreed to a March 27 mediation to try to settle the lawsuit over the clothing company's use of "Imported from Detroit" slogan. Pure Detroit stated that Chrysler has made false claims about the origins of three vehicles - Chrysler 200, Chrysler 300 and Chrysler Town & Country - none of which are built in Detroit. Pure Detroit also said that Chrysler's Imported From Detroit merchandise is not being made in Detroit. In 2012 Chrysler and Pure Detroit came to an undisclosed settlement. Chrysler's Jefferson North Assembly, which makes the Jeep Grand Cherokee and Dodge Durango, is the only car manufacturing plant of any company remaining entirely in Detroit (General Motors operates a plant which is partly in Detroit and partly in Hamtramck). In 2011, Eminem settled a lawsuit against

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...

alleging the defendant had ripped off the Chrysler 300 Super Bowl commercial in the

Audi A6 The Audi A6 is an executive car made by the German automaker Audi. Now in its fifth generation, the successor to the Audi 100 is manufactured in Neckarsulm, Germany, and is available in saloon and estate configurations, the latter marketed by A ...

Avant ad.

"Halftime in America"

Again in 2012, Chrysler advertised during the Super Bowl. Its two-minute February 5, 2012 Super Bowl XLVI advertisement was titled "Halftime in America". The ad drew criticism from several leading U.S.

conservatives Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...

, who suggested that its messaging implied that President

Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...

deserved a second term and, as such, was political payback for Obama's support for the federal bailout of the company. Asked about the criticism in a '' 60 Minutes'' interview with

Steve Kroft Stephen F. Kroft (born August 22, 1945) is an American retired journalist, best known as a long-time correspondent for ''60 Minutes''. Kroft's investigative reporting garnered widespread acclaim, winning him three Peabody Awards and nine Emmy a ...

, Sergio Marchionne responded "just to rectify the record I paid back the loans at 19.7% Interest. I don't think I committed to do to a commercial on top of that" and characterized the

Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...

reaction as "unnecessary and out of place".

America's Import

In 2014, Chrysler started using a new slogan, "America's Import" in ads introducing their all-new 2015 Chrysler 200, targeting foreign automakers from Germany to Japan with such ads (German performance and Japanese quality), and at the ending of selected ads, the advertisement will say, "We Built This", indicating being built in America, instead of overseas.

Slogans

* ''Engineered to the Power of Cars'' (1998–2001) * ''Drive = Love'' (2002–2004) * ''Inspiration comes standard'' (2004–2007) * ''Engineered Beautifully'' (2007–mid 2010) * ''Imported From Detroit'' (2011–2014) * ''America's Import'' (2014–2016)

Product line

Chrysler Uconnect

First introduced as MyGig, Chrysler Uconnect is a system that brings interactive ability to the in-car radio and telemetric-like controls to car settings. As of mid-2015, it was installed in hundreds of thousands of Fiat Chrysler vehicles. It connects to the Internet via the mobile network of

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...

, providing the car with its own IP address. Internet connectivity using any Chrysler, Dodge, Jeep or Ram vehicle, via a Wi-Fi "hot-spot", is also available via

Uconnect Web In-car Internet refers to Internet service provided in a car. Internet access can be provided by tethering a mobile phone, or with a mobile hotspot, whether portable or built into the car. Built in systems have existed since 2008 and include: * G ...

. According to Chrysler LLC, the hotspot range extends approximately from the vehicle in all directions, and combines both Wi-Fi and Sprint's 3G cellular connectivity. Uconnect is available on several current and was available on several discontinued Chrysler models including the current Dodge Dart,

Aspen Aspen is a common name for certain tree species; some, but not all, are classified by botanists in the section ''Populus'', of the '' Populus'' genus. Species These species are called aspens: *'' Populus adenopoda'' – Chinese aspen (Chin ...

, Sebring, Town and Country,

Dodge Avenger The Dodge Avenger is a front-wheel drive, mid-sized sedan that was marketed by Dodge. The Avenger made its North American debut in 1994 for the 1995 model year as a coupe that was produced until 2000. The model name was reintroduced to the ...

, Caliber,

Grand Caravan The Chrysler minivans are a series of minivans that have been produced and marketed by the American automaker Chrysler since the 1984 model year. Currently in its sixth generation, the model line is marketed worldwide, primarily in North Americ ...

, Challenger,

Charger Charger or Chargers may refer to: * Charger (table setting), decorative plates used to fancify a place setting * Battery charger, a device used to put energy into a cell or battery * Capacitor charger, typically a high voltage DC power supply ...

Journey Journey or journeying may refer to: * Travel, the movement of people between distant geographical locations ** Day's journey, a measurement of distance ** Road trip, a long-distance journey on the road Animals * Journey (horse), a thoroughbred ra ...

Nitro Nitro may refer to: Chemistry *Nitrogen, a chemical element and a gas except at very low temperatures, with which many compounds are formed: **Nitro compound, an organic compound containing one or more nitro functional groups, -NO2 **Nitroalkene, ...

, and

. In July 2015, IT security researchers announced a severe security flaw assumed to affect every Chrysler vehicle with Uconnect produced from late 2013 to early 2015. It allows hackers to gain access to the car over the Internet, and in the case of a

Jeep Cherokee The Jeep Cherokee is a line of SUVs manufactured and marketed by Jeep over five generations. Originally marketed as a variant of the Jeep Wagoneer, the Cherokee has evolved from a full-size SUV to one of the first compact SUVs and into its cu ...

was demonstrated to enable an attacker to take control not just of the radio, A/C, and windshield wipers, but also of the car's steering, brakes and transmission. Chrysler published a

patch Patch or Patches may refer to: Arts, entertainment and media * Patch Johnson, a fictional character from ''Days of Our Lives'' * Patch (''My Little Pony''), a toy * "Patches" (Dickey Lee song), 1962 * "Patches" (Chairmen of the Board song) ...

that car owners can download and install via a USB stick, or have a car dealer install for them.

Brands

Current and former brands of Stellantis North America:

Current

Former

;Notes

Brand predecessors

Maxwell-Chalmers

* Maxwell (1904–1926), US: New Models renamed Chrysler and Plymouth. * Chalmers (1908–1923):US High-end Luxury Cars, Merged with Maxwell 1922.

United States Motor Company

(1908–1913): Reorganized and folded in to Maxwell. * Brush (1907-1913) *

Dayton Dayton () is the sixth-largest city in the U.S. state of Ohio and the county seat of Montgomery County. A small part of the city extends into Greene County. The 2020 U.S. census estimate put the city population at 137,644, while Greater Da ...

(1905-1913) * Alden-Sampson (1910-1913) * Columbia (1899-1910) * Riker (1897-1907) *

Electric Vehicle Company Electric Vehicle Company was an American automobile holding company and early pioneering manufacturer of automobiles. History The Electric Vehicle Company was founded September 27, 1897 as a holding company of battery-powered electric vehicle ...

(1899-1907) * Argo * Hackett * Lorraine * Detroit *

Thomas Thomas may refer to: People * List of people with given name Thomas * Thomas (name) * Thomas (surname) * Saint Thomas (disambiguation) * Thomas Aquinas (1225–1274) Italian Dominican friar, philosopher, and Doctor of the Church * Thomas the A ...

(1906-1908) * Sampson (1903-1913) * Stoddard *

Courier A courier is a person or organisation that delivers a message, package or letter from one place or person to another place or person. Typically, a courier provides their courier service on a commercial contract basis; however, some couriers are ...

(1909-1913) * Providence * Gray Marine Motor Company

The Chrysler Corporation

Graham Brothers Graham-Paige was an American automobile manufacturer founded by brothers Joseph B. Graham (1882-1970), Robert C. Graham (1885-1967), and Ray A. Graham (1887-1932) in 1927. Automobile production ceased in 1940, and its automotive assets were acq ...

(1916–1929),Trucks- (acquired by The Dodge Brothers Company in 1925 with the passenger car division split to form Graham-Paige): folded into Dodge brand after Chrysler's ownership. * Fargo (1913-1935) US, (1920–1972) Canada-Trucks and Vans, Replaced by Plymouth Trucks in US in 1937 and folded into the Dodge Division after 1972 in Canada.

Rootes Group The Rootes Group or Rootes Motors Limited was a British automobile manufacturer and, separately, a major motor distributors and dealers business. Run from London's West End, the manufacturer was based in the Midlands and the distribution and de ...

(1913-1971), UK: Minority interest purchased by Chrysler in 1964,progressively taking controlling interest in 1967, renamed Chrysler Europe in 1971. * Sunbeam (1901–1976), UK *

Humber The Humber is a large tidal estuary on the east coast of Northern England. It is formed at Trent Falls, Faxfleet, by the confluence of the tidal rivers Ouse and Trent. From there to the North Sea, it forms part of the boundary between t ...

(1898–1976), UK *

Singer Singing is the act of creating musical sounds with the voice. A person who sings is called a singer, artist or vocalist (in jazz and/or popular music). Singers perform music (arias, recitatives, songs, etc.) that can be sung with or withou ...

(1905–1970), UK *

Commer Commer was a British manufacturer of commercial and military vehicles from 1905 until 1979. Commer vehicles included car-derived vans, light vans, medium to heavy commercial trucks, and buses. The company also designed and built some of its own ...

(1905–1979), UK * Hillman (1907–1976), UK * Karrier (1908–1977), UK *

Talbot Talbot was an automobile marque introduced in 1902 by English-French company Clément-Talbot. The founders, Charles Chetwynd-Talbot, 20th Earl of Shrewsbury and Adolphe Clément-Bayard, reduced their financial interests in their Clément-Talbot ...

(1903–1958; 1979–1994), UK *

(1934–1977), France * Barreiros (1959–1978), Spain

American Motors Corporation

(1954–1988), US: Purchased by Chrysler and renamed Jeep-Eagle Division. * AMC (Brand), (1967-1987) US: rebranded Eagle. *

Hudson Hudson may refer to: People * Hudson (given name) * Hudson (surname) * Henry Hudson, English explorer * Hudson (footballer, born 1986), Hudson Fernando Tobias de Carvalho, Brazilian football right-back * Hudson (footballer, born 1988), Hudso ...

(1909–1957), US **

Aerocar Aerocar International's Aerocar (often called the Taylor Aerocar) was an American roadable aircraft designed and built by Moulton Taylor in Longview, Washington in 1949. Although six examples were made, it never entered large-scale production. I ...

(1905-1908) US, Brand discontinued and Reorganized into Hudson Motors. **

Essex Essex () is a county in the East of England. One of the home counties, it borders Suffolk and Cambridgeshire to the north, the North Sea to the east, Hertfordshire to the west, Kent across the estuary of the River Thames to the south, and Grea ...

(1918–1933), US: Folded into main Hudson line. **

Terraplane The Terraplane was a car brand and model built by the Hudson Motor Car Company of Detroit, Michigan, between 1932 and 1938. In its maiden year, the car was branded as the Essex-Terraplane; in 1934 the car became simply the Terraplane. They were ...

(1932–1938), US * Nash (1917–1957), US ** Jeffery (1903-1917),US: Line Dissolved and Renamed Nash in 1915. **

LaFayette Lafayette or La Fayette may refer to: People * Lafayette (name), a list of people with the surname Lafayette or La Fayette or the given name Lafayette * House of La Fayette, a French noble family ** Gilbert du Motier, Marquis de Lafayette (1757� ...

(1919–1940) US: Folded into Nash **

Ajax Ajax may refer to: Greek mythology and tragedy * Ajax the Great, a Greek mythological hero, son of King Telamon and Periboea * Ajax the Lesser, a Greek mythological hero, son of Oileus, the king of Locris * ''Ajax'' (play), by the ancient Gree ...

(1925–1926), US **

Mitchell Mitchell may refer to: People *Mitchell (surname) *Mitchell (given name) Places Australia * Mitchell, Australian Capital Territory, a light-industrial estate * Mitchell, New South Wales, a suburb of Bathurst * Mitchell, Northern Territo ...

(1903-1923),US purchased and renamed Ajax. *

Rambler Rambler or Ramble may refer to: Places * Rambler, Wyoming * Rambler Channel (藍巴勒海峽), separates Tsing Yi Island and the mainland New Territories in Hong Kong * The Ramble and Lake, Central Park, an area within New York City's Centr ...

(1900–1914 ; 1950–1969), US * Metropolitan (1959–1962), US *

AM General AM General is an American heavy vehicle and contract automotive manufacturer based in South Bend, Indiana. It is best known for the civilian Hummer and the military Humvee that are assembled in Mishawaka, Indiana. For a relatively brief period, ...

US 1970–1983. The former Contract division of AMC.

Kaiser Motors Corporation

* Kaiser (1946–1955)Entry level(Renamed Willys-Kaiser Motors then to Kaiser-Jeep Corporation) Purchased by AMC in 1970. * Frazer (1946–1951)US- Entry level Luxury,Discontinued models incorporated in Kaiser Line.

Graham-Paige Graham-Paige was an American automobile manufacturer founded by brothers Joseph B. Graham (1882-1970), Robert C. Graham (1885-1967), and Ray A. Graham (1887-1932) in 1927. Automobile production ceased in 1940, and its automotive assets were acq ...

(1927–1947), Mid priced Cars-Purchased by Henry Kaiser and reorganized into Kaiser-Frazer Motors. * Paige-Detroit (1908-1928) ** Jewett (1922-1926)

Willys-Overland Motors Willys (pronounced , "Willis" ) was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys. It was best known for its design and production of World War II era and later military jeeps (MBs) ...

(1912-1963) US.Acquired by

Kaiser Motors Kaiser Motors (formerly Kaiser-Frazer) Corporation made automobiles at Willow Run, Michigan, United States, from 1945 to 1953. In 1953, Kaiser merged with Willys-Overland to form Willys Motors Incorporated, moving its production operation ...

, later

Kaiser Jeep Kaiser Jeep was the result of the 1953 merger of Kaiser Motors, an independent passenger car maker based in Willow Run, Michigan, with the Toledo, Ohio-based Willys-Overland Company. Willys-Overland had been at one point before World War II t ...

, then by AMC in 1970 *

(1908–1955) US. Withdrawn from US market in 1955. Used as a Jeep Wrangler trim level. ** Overland (1903-1926)US. Acquired by Willys Motors in 1912. Has been used as a Jeep trim level since 2002. ** Russell(1904-1916)Canada **

Curtiss Curtiss Aeroplane and Motor Company (1909 – 1929) was an American aircraft manufacturer originally founded by Glenn Hammond Curtiss and Augustus Moore Herring in Hammondsport, New York. After significant commercial success in its first decade ...

(1917-1920)US,Sold to Clement M. Keys and merged with

Wright Aeronautical Wright Aeronautical (1919–1929) was an American aircraft manufacturer headquartered in Paterson, New Jersey. It was the successor corporation to Wright-Martin. It built aircraft and was a supplier of aircraft engines to other builders in the ...

. **

Stearns-Knight F. B. Stearns and Company, later known as F.B. Stearns Company was an American manufacturer of luxury cars in Cleveland, Ohio marketed under the brand names Stearns from 1900 to 1911 then Stearns-Knight from 1911 until 1929. History Frank Ballo ...

(1898-1929)US, purchased by Willys in 1925.

Chrysler brand

The Chrysler

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...

has mostly been Chrysler's premium brand competing with brands such as Cadillac, Packard,

Cord Cord or CORD may refer to: People * Alex Cord (1933–2021), American actor and writer * Chris Cord (born 1940), American racing driver * Errett Lobban Cord (1894–1974) American industrialist * Ronnie Cord (1943–1986), Brazilian singer * Co ...

and

Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the sixteenth president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincol ...

. After the corporation decided to spin

off as a separate brand in 1955 to better compete with Cadillac and Lincoln, Chrysler became the corporation's number two brand, but still offered luxury and near-luxury products. After the Imperial brand was dropped in 1983, Chrysler once again became the top brand.

Early history

The first Chrysler cars were introduced on January 5, 1924, at the New York Automobile Show — one year before Chrysler Corporation itself was created. These cars, launched by Maxwell Motors, had a new high-compression six-cylinder, a seven-bearing crankshaft, carburetor air cleaner, replaceable oil filter, and four-wheel hydraulic brakes. Features like this had never been offered in a medium-priced car before, and the 32,000 first-year record sales proved the popularity of this model. In 1926, Chrysler Introduces the

Chrysler 70 Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotiv ...

named for its ability to hit 70 MPH. In 1927, Chrysler had four models the Chrysler 50, 60, 70, and

80. Chrysler was in fourth place in sales with 192,082 units delivered. In 1928 Chrysler invested $23 million to expand its plants.

1930s

In 1930, Chrysler began wiring the Chrysler Model 70 and 77 for radios. Chrysler also became the first car to offer the downdraft carburetor on its models. With the new carburetor, Chrysler also received a new cam-driven fuel pump. For the 1931 model, Chrysler received new radiator grilles, a new inline 8 engine, and automatic spark control. The 1932 Chryslers introduced the Floating Power rubber engine mounts which eliminated further vibrations from the chassis. A vacuum-controlled automatic clutch,

Oilite Oilite is a brand of self-lubricating bearing that is made from metal alloys with pores that channel lubricants between the bearing itself and the shaft. It is manufactured from different types of material. Traditional Oilite is mostly made of copp ...

bearings and the first universal joints with roller bearings were also added. In 1933 Chrysler models received a host of new improvements including a new three-speed manual transmission that used helical gears- for silent use. Chrysler engines received new alloy valve seats for better reliability, along with new spring shackles which improved lubrication. In 1934 the Chrysler 6 introduced an independent front coil spring suspension and received vent windows that rolled down with the side glass. Chrysler also introduced its revolutionary Chrysler Airflow, which included a welded Unibody, a wind-tunnel-designed aerodynamic body for a better power to power ratio, and better handling. In 1935 Chrysler introduced the Plymouth-based Chrysler Airstream Six which gave customers an economical modern alternative to the radically styled Airflows. The Airflow received an updated front hood and grille for 1935. For 1936, the Chrysler Airflow received an enlarged luggage compartment, a new roof, and a new adjustable front seat. The Airstream Six and Eight of the previous year were renamed the

and Deluxe Eight. The Automatic overdrive was optional to both cars. For 1937 the Airflow cars were mostly discontinued besides the C-17 Airflow, which received a final facelift. Only 4600 C-17

Airflow Airflow, or air flow, is the movement of air. The primary cause of airflow is the existence of air. Air behaves in a fluid manner, meaning particles naturally flow from areas of higher pressure to those where the pressure is lower. Atmospheric ...

s were built for 1937. The Chrysler Six and Chrysler Eight were respectively renamed the

Royal Royal may refer to: People * Royal (name), a list of people with either the surname or given name * A member of a royal family Places United States * Royal, Arkansas, an unincorporated community * Royal, Illinois, a village * Royal, Iowa, a ...

and Imperial and gained isolated rubber body mounts to remove road vibrations. In 1938 the Chrysler Royal received the new 95 HP Gold Seal Inline 6. In 1939 Chrysler unveiled ''Superfinish'' a process in which all major chassis components subject to wear were finished to a mirror-like surface. Other features new to Chrysler were push-button door locks and rotary-type door latches.

1940s

For 1940 Chrysler introduced sealed beam headlights on its cars which in turn improved night visibility by 50%. Mid-year in 1940 Chrysler introduced the Highlander as a special edition featuring popular features and Scottish plaid interior. The luxury sport model, called the Saratoga was also added to the

New Yorker New Yorker or ''variant'' primarily refers to: * A resident of the State of New York ** Demographics of New York (state) * A resident of New York City ** List of people from New York City * ''The New Yorker'', a magazine founded in 1925 * '' The ...

range as the

became the exclusive limousine model. In 1941 Chrysler introduces the

Fluid Drive Fluid Drive is the trademarked name that Chrysler Corporation assigned to a transmission driveline combination which replaced the flywheel with a hydraulic coupling and performed the same function as a modern torque converter, only without torq ...

semi-automatic transmission. 1942 Chryslers were redesigned with a wrap-a-round chrome grille and concealed running boards for this abbreviated model year, civilian production stopped by February 1942. For 1946 Chrysler redesigned the 1942 cars and reintroduced the Town & Country. In 1949, Chrysler came out with the first all-new redesign in almost a decade. In 1949 Chrysler moved the ignition to key only instead of having a key and push-button, they also reintroduced the nine-passenger station wagon body style to the line.

1950s

For 1950 Chrysler updated the overly conservative 1949 models by lowering cars slightly, updating the grille to appear more simple, replacing the chrome fin tail lamps with flush units, and removing the third brake light from the trunk lid. Also in 1950, Chrysler introduced disc brakes on the Imperial, the new Chrysler Newport hardtop, power windows, and the padded safety dash. Chrysler introduced their first overhead-valve, high-compression V8 engine in 1951, Displacing 331 cubic inches, it was rated at 180 bhp, 20 more horsepower than the new-for-1949 Cadillac V8. It was unique as the only American V8 engine designed with hemispherical combustion chambers. After successfully winning Mexican Road Races, the engine was upgraded to 250 bhp by 1955. Although Chrysler didn't build a small sporty car (such as the

Chevrolet Corvette The Chevrolet Corvette is a two-door, two-passenger luxury sports car manufactured and marketed by Chevrolet since 1953. With eight design generations, noted sequentially from C1 to C8, the Corvette is noted for its performance and distinctiv ...

and the

Ford Thunderbird The Ford Thunderbird (colloquially called the T-Bird) is a personal luxury car produced by Ford from model years 1955 until 1997 and 2002 until 2005 across 11 distinct generations. Introduced as a two-seat convertible, the Thunderbird was pr ...

), they decided to build a unique sporting car based on the New Yorker hardtop coupe, that featured a 300-bhp "Hemi" V8. To add to the car's uniqueness, the car was given a grille from the

, and side trim from the less-adorned Windsor. A

2-speed automatic transmission was the only available gearbox. It was marketed as the

, emphasizing the engine's horsepower, continuing a luxury sport approach introduced earlier with the

Chrysler Saratoga The Chrysler Saratoga is an automobile built by Chrysler. The nameplate was used from 1939 to 1952 and from 1957 to 1960 in the U.S. market, in Canada through 1965, and in Europe from 1989 to 1995. In the beginning, it was introduced as a sport lu ...

. A 1955 restyle by newly hired

Virgil Exner Virgil Max "Ex" Exner Sr. (September 24, 1909 – December 22, 1973) was an automobile designer for several American automobile companies, most notably Chrysler and Studebaker. Exner is widely known for the "Forward Look" he created for the ...

saw a dramatic rise in Chrysler sales, which rose even more in 1957, when the entire line was dramatically restyled a second time with a sloping front end and high-flying tailfins at the rear. Although well received at first, it soon became apparent that quality control was compromised to get the new cars to market on an accelerated schedule. In 1957 all Chrysler products were installed with Torsion-Aire front suspension, which was a

Torsion bar suspension A torsion bar suspension, also known as a torsion spring suspension, is any vehicle suspension that uses a torsion bar as its main weight-bearing spring. One end of a long metal bar is attached firmly to the vehicle chassis; the opposite end term ...

only for the front wheels that followed two years after Packard installed Torsion-Level suspension on both the front and rear wheels. Sales of all Chrysler models plummeted in 1958 and 1959 despite improvements in quality. Throughout the mid-and late-1950s, Chryslers were available in top-line New Yorker, mid-line Saratoga, and base Windsor series. Exner's designs for the Chrysler brand in the early 1960s were overblown versions of the late 1950s, which were unhelpful in sales. Exner left his post by 1962, leaving

Elwood Engel Elwood Paul Engel (February 10, 1917 – June 24, 1986) was Chrysler Corporation's design chief from 1961 until 1974. Early days Engel first joined General Motors as a student under Harley Earl's watchful eye at GM's school of design. In 1939 ...

, a recent transfer from Ford Motor Co, in charge of Chrysler styling.

1960s

Although early 1960s Chrysler cars reflected Virgil Exner's exaggerated styling, Elwood Engel's influence was evident as early as 1963, when a restyled, trimmer, boxier Chrysler was introduced. The Desoto lines along with the

Windsor Windsor may refer to: Places Australia * Windsor, New South Wales ** Municipality of Windsor, a former local government area * Windsor, Queensland, a suburb of Brisbane, Queensland **Shire of Windsor, a former local government authority around Wi ...

and Saratoga series were replaced with the Newport, while

continued as the luxury model, while

continued to be the top-of-the-line brand. The

, officially part of the New Yorker product line, continued in production as a high-performance coupe through 1965, adding a different letter of the alphabet for each year of production, starting with the 300-B of 1956, through the 300-L of 1965. 1962 saw a "non-letter" 300 which was lower in price but was equipped with downgraded standard equipment. The '65 Chryslers were again dramatically restyled, with a thoroughly modern unit body and larger engines up to 440 cubic inches. They were squared off and slab-sided, with optional glass-covered headlamps that retracted when the headlights were turned on and a swept-back roofline for 2-door hardtop models. Chryslers through the 1960s were well-built, quality cars with innovative features such as unit bodies and front torsion bar suspension, and in 1963

Bob Hope Leslie Townes "Bob" Hope (May 29, 1903 – July 27, 2003) was a British-American comedian, vaudevillian, actor, singer and dancer. With a career that spanned nearly 80 years, Hope appeared in Bob Hope filmography, more than 70 short and ...

was a spokesperson of

The Chrysler Theatre ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...

, the same year the

Chrysler Turbine Car The Chrysler Turbine Car is an experimental two-door hardtop coupe powered by a turbine engine and manufactured by Chrysler from 1963–1964. The bodywork was constructed by Italian design studio Carrozzeria Ghia and Chrysler completed the fi ...

was introduced.

1970s

The Cordoba was introduced by Chrysler for the 1975 model year as an upscale personal luxury car that replaced the 300, competing with the

Oldsmobile Cutlass The Oldsmobile Cutlass was a series of automobiles produced by General Motors' Oldsmobile division between 1961 and 1999. At its introduction, the Cutlass was Oldsmobile's entry-level model; it began as a unibody compact car, but saw its greatest ...

Buick Regal The Buick Regal is a line of mid-size cars marketed by Buick since 1973. For nearly its entire production, the Regal has served as the premium mid-size/intermediate offering of the Buick product range. Introduced as a submodel of the Buick Centu ...

, and

Mercury Cougar Mercury Cougar is a nameplate applied to a diverse series of automobiles sold by the Mercury division of Ford from 1967 to 1997 and from 1999 to 2002. While the nameplate is most commonly associated with two-door coupes, at various times durin ...

. The Cordoba was originally intended to be a Plymouth—the names Mirada, Premier, Sebring, and Grand Era were associated with the project; all except Grand Era would be used on later Chrysler, Dodge, and Eagle vehicles, though only the

Dodge Mirada The Dodge Mirada is a mid-sized, rear-wheel drive coupe manufactured and marketed by Dodge for the model years 1980 to 1983, sharing the Chrysler J platform along with its badge engineered variants, the second generation Chrysler Cordoba and the ...

would be related to the Cordoba. However, losses from the newly introduced full-size C-body models due to the 1973 oil crisis, along with the investment in the Turbine Car that didn't produce a product to sell encouraged Chrysler executives to seek higher profits by marketing the model under the more upscale Chrysler brand. The car was a success, with over 150,000 examples sold in 1975, a sales year that was otherwise dismal for the company. For the 1976 model year, sales increased slightly to 165,000. The mildly revised 1977 version also sold well, with just under 140,000 cars. The success of using the Chrysler nameplate strategy is contrasted to sales of its similar and somewhat cheaper corporate cousin, the Dodge Charger SE. Interiors were more luxurious than the Dodge Charger SE and much more than the top-line standard intermediates (Plymouth Fury, Dodge Coronet) with a velour cloth notchback bench seat and folding armrest standard. Optionally available were bucket seats upholstered in Corinthian leather with a center armrest and cushion, or at extra cost, a center console with floor shifter and storage compartment. In 1977, Chrysler brought out a new mid-size line of cars called LeBaron (a name previously used for an Imperial model) which included a coupe, sedan, and station wagon.

1980s

For 1982, the LeBaron moved to the

front-wheel drive Front-wheel drive (FWD) is a form of engine and transmission layout used in motor vehicles, where the engine drives the front wheels only. Most modern front-wheel drive vehicles feature a transverse engine, rather than the conventional longitu ...

Chrysler K platform The K-car platform was a key automotive design platform introduced by Chrysler Corporation for the 1981 model year, featuring a transverse engine, front-wheel drive, independent front and semi-independent rear suspension configuration—a stark ...

, where it was the upscale brand's lowest-priced offering. It was initially available in just sedan and

coupe A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...

versions. In early 1982, it was released in a

convertible A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...

version, bringing to the market the first factory-built open-topped domestic vehicle since the 1976

Cadillac Eldorado The Cadillac Eldorado is a luxury car manufactured and marketed by Cadillac from 1952 until 2002 over twelve generations. The Eldorado was at or near the top of the Cadillac line. The original 1953 Eldorado convertible and the Eldorado Brougham ...

. A station wagon version called the Town and Country was added as well. A special Town and Country convertible was also made from 1983 until 1986 in limited quantities (1,105 total), which like the wagon featured simulated wood paneling that made it resemble the original 1940s Town and Country. This model was part of the well-equipped Mark Cross option package for the latter years. In 1982 the R-body line was discontinued and the New Yorker nameplate transferred to the smaller M-body line. Up to this point, the Chrysler M-body entry had been sold as LeBaron, but that name was moved to a new K-car-based FWD line (refer to the

Chrysler LeBaron The Chrysler LeBaron, also known as the Imperial LeBaron, is a line of automobiles built by Chrysler from 1931-1941 and from 1955-1995. The model was introduced in 1931, with a body manufactured by LeBaron, and competed with other luxury cars o ...

article for information on the 1977-81 M-bodies). Following the nameplate swap, the M-body line was consolidated and simplified. 360 V8 engines were gone, as were coupes and station wagons (the K-car LeBaron's coupe and wagon replaced them). The Fifth Avenue option was still available as a $1,244 option package. It was adapted from the earlier LeBaron's package, with a distinctive vinyl roof, electroluminescent opera lamps, and a rear fascia adapted from the Dodge Diplomat. Interiors featured button-tufted, pillow-soft seats covered in either "Kimberley velvet" or " Corinthian leather", choices that would continue unchanged throughout the car's run. In addition, the carpet was thicker than that offered in the base New Yorker, Diplomat and Gran Fury/Caravelle Salon, and the interior had more chrome trim. 1983 was the last year for Chrysler's Cordoba coupe. Also in 1983, Chrysler introduced a new front-wheel-drive New Yorker model based on a stretched K-Car platform. Additionally, a less expensive, less equipped version of the new New Yorker was sold as the Chrysler E-Class in 1983 and 1984. More upscale stretched K-Car models were also sold as

Chrysler Executive The Chrysler Executive was a car offered by the American automobile producer Chrysler from 1983 through 1986 during the malaise era of American automobile manufacture. The Executive was a stretched version of the Chrysler LeBaron aimed at the th ...

sedans and limousines. For 1984, the New Yorker Fifth Avenue was now simply called Fifth Avenue, setting the name that would continue for six successful years. All Fifth Avenues from 1984 until 1989 were powered by a V8 engine, with either a two-barrel carburetor making (in all states except California) or a four-barrel rated at (in

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

), mated to Chrysler's well-known

Torqueflite TorqueFlite (also seen as Torqueflite) is the trademarked name of Chrysler Corporation's automatic transmissions, starting with the three-speed unit introduced late in the 1956 model year as a successor to Chrysler's two-speed PowerFlite. In t ...

three-speed

automatic transmission An automatic transmission (sometimes abbreviated to auto or AT) is a multi-speed transmission used in internal combustion engine-based motor vehicles that does not require any input from the driver to change forward gears under normal driving ...

. Fifth Avenue production was moved from

Windsor, Ontario Windsor is a city in southwestern Ontario, Canada, on the south bank of the Detroit River directly across from Detroit, Michigan, United States. Geographically located within but administratively independent of Essex County, it is the southe ...

St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...

. Beginning in late 1986 through the 1989 model year, they were manufactured at the

American Motors American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 1954. At the time, it was the ...

plant in

(purchased by Chrysler in 1987). The Fifth Avenue also far outsold its

Dodge Diplomat The Dodge Diplomat is an American mid-size car that was produced by Dodge from 1977 to 1989. At launch, it shared a common design with the Chrysler LeBaron and for much of its later production run was the counterpart of the Chrysler Fifth Aven ...

and

Plymouth Gran Fury The Plymouth Gran Fury is a full-sized automobile that was manufactured by Plymouth from 1975 to 1989. The nameplate would be used on successive downsizings, first in 1980, and again in 1982, through what would originally have been intermediate ...

siblings, with a much greater proportion of sales going to private customers, despite its higher price tag. Production peaked at 118,000 cars for 1986 and the Fifth Avenue stood out in a by-now K-car dominated lineup as Chrysler's lone concession to traditional RWD American sedans. Chrysler introduced a new mid-size four-door hatchback model for 1985 under the LeBaron GTS nameplate. It was sold alongside the mid-size LeBaron sedan, coupe, convertible, and station wagon. The LeBaron coupe and convertible were redesigned for 1987. Unlike previous LeBarons, this new coupe and convertible had unique styling instead of being just two-door versions of the sedan. The new design featured

hidden headlamps Hidden headlamps, also commonly known as pop-up headlamps, pop-up headlights, flip-eye headlamps, or hideaway headlights, are a form of automotive lighting and an automotive styling feature that conceals an automobile's headlamps when they are not ...

(through 1992) and full-width taillights. The New Yorker was redesigned for the 1988 model year and now included a standard V6 engine. This generation New Yorker also saw the return of hidden headlamps which had not been available on the New Yorker since the 1981 R-body version. In 1989, Chrysler brought out the TC by Maserati luxury roadster as a more affordable alternative to Cadillac's Allante. It was a joint venture model between Chrysler and Maserati.

1990s

Chrysler re-introduced the Town & Country nameplate in the calendar year 1989 as a luxury rebadged variant of the

Dodge Grand Caravan The Chrysler minivans are a series of minivans that have been produced and marketed by the American automaker Chrysler since the 1984 model year. Currently in its sixth generation, the model line is marketed worldwide, primarily in North Ameri ...

/ Plymouth Grand Voyager

for the 1990 model year and continued to sell this incarnation of the

Chrysler Town & Country The Chrysler Town & Country is a minivan that was manufactured and marketed by Chrysler from 1990 to the 2016 model years. The third of the Chrysler minivans introduced, the 1990 Town & Country shared its nameplate with the flagship Chrysler st ...

until the end of the 2016 model year when Chrysler reintroduced the Pacifica nameplate for their minivan in the calendar year 2016 for the 2017 model year run. 1990 saw the previous relationship between New Yorker and Fifth Avenue return, as the Fifth Avenue became a model of the New Yorker. There was some substantive difference, however, as the New Yorker Fifth Avenue used a slightly longer chassis than the standard car. The new New Yorker Fifth Avenue's larger interior volume classified it as a full-size model this time; despite having smaller exterior dimensions than the first generation. For 1990, Chrysler's new 3.3L V6 engine was the standard and only choice, teamed with the company's A-604 four-speed electronic automatic transaxle. Beginning in 1991, a larger 3.8L V6 became optional. It delivered the same 147 horsepower as the 3.3, but had more torque. The New Yorker Fifth Avenue's famous seats, long noted for their button-tufted appearance and sofa-like comfort, continued to be offered with the customer's choice of velour or leather, with the former "Corinthian leather" replaced by that of the Mark Cross company. Leather-equipped cars bore the Mark Cross logo on the seats and, externally, on an emblem attached to the brushed aluminum band ahead of the rear door opera windows. In this form, the New Yorker Fifth Avenue resembled the newly revived Chrysler Imperial, although some much-needed distinction was provided between the cars when the New Yorker Fifth Avenue (along with its New Yorker Salon linemate) received restyled, rounded-off front and rear ends for the 1992 model year, while the Imperial continued in its original crisply-lined form. Imperial 1992

The early 1990s saw a revival of the Imperial as a high-end sedan in Chrysler's lineup. Unlike the 1955–1983 Imperial, this car was a model of Chrysler, not its own marque. Based on the Y platform, it represented the top

full-size Full-size car—also known as large car—is a vehicle size class which originated in the United States and is used for cars larger than mid-size cars, it is the largest size class for cars. In Europe, it is known as E-segment or F-segment. ...

model in Chrysler's lineup; below it was the similar New Yorker Fifth Avenue, and below that was the shorter wheelbase

. The reintroduction of the Imperial was two years after the

Lincoln Continental The Lincoln Continental is a series of mid-sized and full-sized luxury cars produced by Lincoln, a division of the American automaker Ford Motor Company. The model line was introduced following the construction of a personal vehicle for Ed ...

was changed to a front-wheel-drive sedan with a V6 engine. Other domestic competitors in this segment included the Cadillac Sedan de Ville/

Fleetwood Fleetwood is a coastal town in the Borough of Wyre in Lancashire, England, at the northwest corner of the Fylde. It had a population of 25,939 at the 2011 census. Fleetwood acquired its modern character in the 1830s, when the principal lando ...

Oldsmobile 98 The Oldsmobile 98 (spelled Ninety-Eight from 1952 to 1991, and Ninety Eight from 1992 to 1996) is the full-size flagship model of Oldsmobile that was produced from 1940 until 1942, and then from 1946 to 1996. The name – reflecting a "Serie ...

, and

Buick Electra The Buick Electra is a full-size luxury car manufactured and marketed by Buick from 1959 to 1990, over six generations. Introduced as the replacement for the Roadmaster lines, the Electra served as the flagship Buick sedan line through its ...

Park Avenue Park Avenue is a wide New York City boulevard which carries north and southbound traffic in the boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the west and Lexington Av ...

. Though closely related, the Imperial differed from the New Yorker Fifth Avenue in many ways. The Imperial's nose was more wedge-shaped, while the New Yorker Fifth Avenue's had a sharper, more angular profile (the New Yorker Fifth Avenue was later restyled with a more rounded front end). The rears of the two cars also differed. Like the front, the New Yorker Fifth Avenue's rear came to stiffer angles while the Imperial's rear-end came to more rounded edges. Also found on the Imperial were full-width taillights which were similar to those of the Chrysler TC, as well as the early 1980s Imperial coupe, while the New Yorker Fifth Avenue came with smaller vertical taillights. Initially, the 1990 Imperial was powered by the 3.3L '' EGA''

V6 engine A V6 engine is a six-cylinder piston engine where the cylinders share a common crankshaft and are arranged in a V configuration. The first V6 engines were designed and produced independently by Marmon Motor Car Company, Deutz Gasmotoren Fabr ...

, which was rated at of torque. For 1991, the 3.3L V6 was replaced by the larger 3.8L '' EGH'' V6. Although horsepower only increased to , with the new larger 3.8L V6 torque increased to at 2750 rpm. A four-speed

was standard with both engines. Also new for 1990 was a redesigned LeBaron sedan which offered a standard V6 engine. Later models would also be available with 4 cylinder engines. The Town & Country minivan was restyled for 1991 in conjunction with the restyling of the Dodge and Plymouth minivan models. 1991 would also be the last year for the TC by Maserati, leaving the LeBaron as the brand's sole coupe and convertible options. Chrysler Concorde LX silver rear cz

The first generation of the Chrysler Concorde debuted at the 1992 North American International Auto Show in

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...

as a 1993 model. It debuted as a single, well-equipped model with a base price of US$18,341. Out of all the LH sedans, the first generation Concorde was most closely related to the

Eagle Vision The Eagle Vision is a full-sized, front-wheel drive four-door sports sedan produced from 1992 until 1997. It was marketed by Eagle, replacing the AMC/Renault-designed Eagle Premier (from which the Vision was derived). The Eagle Vision was ...

. The Concorde was given a more traditional image than the Vision. The two shared nearly all sheet metal in common with the main differences limited to their grilles, rear fascias, bodyside moldings, and wheel choices. The Concorde featured a modern take on Chrysler's signature waterfall grille. It was split into six sections divided by body-colored strips with the Chrysler Pentastar logo on the center strip. The Concorde's rear fascia was highlighted by a full-width and full-height

lightbar Emergency vehicle lighting, also known as simply emergency lighting or emergency lights, is a type of vehicle lighting used to visually announce a vehicle's presence to other road users. A sub-type of emergency vehicle equipment, emergency veh ...

between the taillights, giving the appearance that the taillights stretched across the entire trunk. In keeping with its upscale position, Concorde's body side moldings incorporated bright chrome (later golden colored) work not found on its Dodge or Eagle siblings. On Concordes with gray lower body paint color, the gray came all the way up to the chrome beltline; on Visions, the gray lower body paint area was smaller and much more subtle. Wheel styles, which included available aluminum wheels with a Spiralcast design, were also unique to the Chrysler LH sedans (Concorde, LHS, New Yorker); Dodge and Eagle had their own different wheel styles. Introduced in May 1993 for the 1994 model year, the Chrysler LHS was the top-of-the-line model for the division, as well as the most expensive of the

Chrysler LH platform The LH platform served as the basis for the Chrysler Concorde, Chrysler LHS, Chrysler 300M, Dodge Intrepid, Eagle Vision, and the final Chrysler New Yorker. A Plymouth to be called the "Accolade" was planned, but never saw production. The platfor ...

cars. All the LH-series models shared a wheelbase and were developed using Chrysler's new computer drafting system. The car was differentiated from the division's

sedan by its bucket leather seats (the New Yorker had a bench seat) and standard features such as alloy wheels that were options on the New Yorker. Further differences between the Chrysler LHS and its New Yorker counterpart were a floor console and shifter, five-passenger seating, lack of chrome trim, an upgraded interior and a sportier image. The New Yorker was dropped after the 1996 model year in favor of a six-passenger option on the LHS. The LHS received a minor face change in 1995 when the corporate-wide Pentastar emblem was replaced with the revived Chrysler brand emblem. Standard features of the LHS included a 3.5L EGE 24-valve V6 engine, body-colored grille, side mirrors and trim, traction control, aluminum wheels, integrated fog lights, 8-way power-adjustable front seats, premium sound systems with amplifiers, and automatic temperature control. Unlike the New Yorker, leather seats were standard. Chrysler New Yorker LH

The final generation of the New Yorker continued with front-wheel drive on an elongated version of the new

and was released in May 1993 along with the nearly identical Chrysler LHS as an early 1994 model, eight months after the original LH cars: the Chrysler Concorde,

Dodge Intrepid The Dodge Intrepid is a full sized front-wheel drive four-door sedan that was produced by Dodge for model years 1993 to 2004. It is related to the Chrysler 300M, Chrysler Concorde, Chrysler LHS, Chrysler New Yorker, and Eagle Vision which were a ...

, and Eagle Vision, were introduced. The New Yorker came standard with the 3.5L '' EGE'' which produced . Chrysler gave the New Yorker a more "traditional American" luxury image, and the LHS a more European performance image (as was done with the

). Little separated New Yorker from LHS in appearance, with New Yorker's chrome hood trim, body-color cladding, standard chrome wheel covers, and 15-inch wheels, column shifter, and front bench seat, being the only noticeable differences. An option provided for 16-inch wheels and a firmer suspension type ("touring suspension"). This option eliminated the technical differences between New Yorker and LHS. LHS came with almost all of New Yorker's optional features as standard equipment and featured the firmer tuned suspension, to go with its more European image. During the 1994 model run, various changes were made to the New Yorker. On the outside, New Yorker was switched to new accent-color body cladding, whereas LHS received body-color cladding. This change aligned New Yorker with the Chrysler Concorde which also had accent-color cladding. Instead of standard 15-inch and optional 16-inch wheels, for the sake of enhanced stability 16-inch wheels became standard and the 15-inch versions were dropped. Likewise, the touring suspension option available on early 1994 New Yorker models was discontinued, leaving only "ride-tuned" suspension. In 1995, the Chrysler Sebring was introduced as a coupe, replacing the LeBaron coupe, and the new JA platform

Chrysler Cirrus The Chrysler Cirrus is a mid-sized 4-door notchback sedan introduced by Chrysler motors for the 1995 model year. Built on the Chrysler JA platform, the 4-door notchback sedan joined Chrysler's roster of "Cloud Car" models drawing their names f ...

replaced the outgoing LeBaron sedan. A year later, a convertible version of the Sebring went on the market and replaced the LeBaron convertible. In 1999, Chrysler introduced the new LH platform

300M The 300 metres is an uncommon sprinting event in track and field competitions. All-time top 25 *+ = en route to 400 m performance *i = indoor performance *A = affected by altitude *OT = oversized track (> 200 m in circumference) *h = hand timi ...

sedan alongside a redesigned LHS. The 300M was originally designed to be the next-generation Eagle Vision but since the Eagle brand had been discontinued in 1998, it instead became a Chrysler sedan.

2000s

In 2000, the Voyager and Grand Voyager minivans were repositioned as Chrysler models due to the phasing out of the Plymouth brand. In 2001, a sedan was added to the Sebring model line and served as a replacement for the discontinued Cirrus. That same year, the Chrysler brand added a retro-styled

PT Cruiser The Chrysler PT Cruiser is a retro-styled compact car manufactured and marketed internationally by Chrysler in 5-door hatchback wagon (2001–2010) and 2-door convertible (2005–2008) body styles—over a single generation, with an intermedi ...

as well as the

Prowler Prowler may refer to: * "Prowler", a song by Iron Maiden from ''Iron Maiden'', 1980 * Prowler (Marvel Comics), a Marvel Comics superhero * ''The Prowler'' (1951 film), a film starring Van Heflin * "The Prowler" (''Australian Playhouse''), an e ...

roadster which had previously been a Plymouth model. By 2004, all Chrysler brand minivans were now sold under the Town & Country nameplate. The 2000s also saw the Chrysler brand move into the fast-growing crossover/SUV segment with the introduction of the

Chrysler Pacifica Chrysler Pacifica is a nameplate used by Chrysler for a variety of vehicles. The name was first used on a luxury minivan concept vehicle in 1999, and later a crossover concept in 2002. From 2004 to 2008, it was used on a mid-size crossover, and ...

crossover in 2004, and the

Chrysler Aspen The Dodge Durango is a mid-size sport utility vehicle (SUV) produced by Dodge in three generations starting with the 1998 model year. The first two generations were very similar in that both were based on the Dodge Dakota and Ram Pickup, both ...

SUV in 2007. The Pacifica would be discontinued in 2008 (the nameplate would return on a new minivan model in 2017) and the Aspen would be discontinued in 2009. Between 2004 and 2008, Chrysler offered a two-seat coupe and convertible model called

Crossfire A crossfire (also known as interlocking fire) is a military term for the siting of weapons (often automatic weapons such as assault rifles or sub-machine guns) so that their arcs of fire overlap. This tactic came to prominence in World War I. S ...

. This was in addition to Chrysler's five-seat Sebring coupe (through 2005) and four-seat convertible being sold at the time. In 2005, Chrysler introduced the LX platform

sedan which replaced both the 300M and Concorde. It was the brand's first rear-wheel-drive sedan since the discontinuation of the Chrysler Fifth Avenue in 1989. It was also the first time a Chrysler sedan was available with a V8 engine since 1989.

2010s

Following FCA's acquisition of Chrysler, FCA set a long-term goal of reviving the Chrysler brand as a full luxury brand to compete again with Cadillac and other luxury brands. The company announced in October 2009 that future plans for Chrysler brand vehicles include closer cooperation and shared development between Chrysler and Lancia, an upscale Italian automaker within the Fiat Group. In 2011, the brand's winged emblem was modified, eliminating the historic blue ribbon center which dated from the 1930s, replacing it with a blue-backed "Chrysler" nameplate. Also that year, the Chrysler 300 was restyled and the Sebring was rebranded as the

. In May 2014, FCA announced it would make the brand a mainstream brand with premium features. A redesigned Chrysler 200 was introduced for 2015 as a sedan only, but would be discontinued in 2017 as FCA shifted focus more towards SUVs and minivans. For 2017, the

nameplate returned on a new minivan, replacing the long-running Town & Country. In 2010, Fiat Auto was planning to sell seven of its vehicles in the U.S. by 2014, while Fiat-controlled Chrysler Group was to supply nine models to sell under Fiat brands in the European market, according to a five-year plan rolled out on April 21, 2010, in

Turin Turin ( , Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The ...

, Italy, by Fiat and Chrysler CEO

. At least five of the Fiat Auto models were expected to be marketed in the U.S. under its

Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian luxury car manufacturer and a subsidiary of Stellantis. The company was founded on 24 June 1910, in Milan, Italy. "Alfa" is an acronym of its founding name, "Anonima Lombarda Fabbrica Automobili." "A ...

brand. Showing the level of integration envisioned, a product introduction timeline envisaged Chrysler-built compact and full-size SUVs going on sale in 2012 and 2014, respectively, in both European and North American markets. During this time, Chrysler's quality and customer satisfaction ratings had been below average according to Consumer Reports and J.D. Power since the late 1990s. Chrysler did have a few quality successes during this period. Strategic Vision named Chrysler an overall winner in 2015, for strong customer appeal, and with the rise in quality of all cars the difference between high and low "problem-counting" ratings are relatively small.

2020s

The low-end ''L'' and ''LX'' models were separated from the Pacifica line and sold under the Voyager nameplate starting with the 2020 model year. Additionally, a fleet-only Voyager ''LXi'' version was added. The brand's current lineup consists of the

and

Environmental initiatives

Chrysler produced an experimental

electric Electricity is the set of physical phenomena associated with the presence and motion of matter that has a property of electric charge. Electricity is related to magnetism, both being part of the phenomenon of electromagnetism, as described by ...

vehicle in 1979, the company developed

Chrysler ETV-1 The Chrysler ETV-1 was a passenger car produced by Chrysler as a test bed for motor and drive controls. With a motor produced by General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, ...

electric prototype in cooperation with U.S. Department of Energy. In 1992, Chrysler developed the Dodge EPIC concept minivan. In 1993, Chrysler began to sell a limited-production electric minivan called the TEVan; however, only 56 were produced. In 1997, a second generation, called the EPIC, was released. It was discontinued after 1999. Chrysler once owned the

Global Electric Motorcars Global Electric Motorcars (GEM) is an American manufacturer in the low-speed vehicle category, producing neighborhood electric vehicles (NEVs) since 1998 and low-speed vehicles (LSVs) since 2001. It has sold more than 50,000 GEM battery-electri ...

company, building low-speed neighborhood electric vehicles, but sold GEM to

Polaris Industries Polaris Inc. is an American automotive manufacturer of RZR, motorcycles, snowmobiles, all-terrain vehicles, and neighborhood electric vehicles headquartered in Medina, Minnesota, United States. Polaris was founded in Roseau, Minnesota, where ...

in 2011. In September 2007, Chrysler established ENVI, an in-house organization focused on electric-drive vehicles and related technologies which was disbanded by late 2009. In August 2009, Chrysler took US$70 million in grants from the U.S.

Department of Energy A Ministry of Energy or Department of Energy is a government department in some countries that typically oversees the production of fuel and electricity; in the United States, however, it manages nuclear weapons development and conducts energy-re ...

to develop a test fleet of 220

hybrid Hybrid may refer to: Science * Hybrid (biology), an offspring resulting from cross-breeding ** Hybrid grape, grape varieties produced by cross-breeding two ''Vitis'' species ** Hybridity, the property of a hybrid plant which is a union of two dif ...

pickup trucks and minivans. The first hybrid models, the

hybrid and the

Dodge Durango The Dodge Durango is a mid-size sport utility vehicle (SUV) produced by Dodge in three generations starting with the 1998 model year. The first two generations were very similar in that both were based on the Dodge Dakota and Ram Pickup, both ...

hybrid, were discontinued a few months after production in 2008, sharing their GM-designed hybrid technology with GM, Daimler and BMW. Chrysler is on the Advisory Council of the

PHEV Research Center The University of California, Davis (UC Davis, UCD, or Davis) is a public land-grant research university near Davis, California. Named a Public Ivy, it is the northernmost of the ten campuses of the University of California system. The institut ...

, and undertook a government sponsored demonstration project with Ram and minivan vehicles. In 2012, FCA CEO Sergio Marchionne said that Chrysler and Fiat both plan to focus primarily on alternative fuels, such as

CNG Compressed natural gas (CNG) is a fuel gas mainly composed of methane (CH4), compressed to less than 1% of the volume it occupies at standard atmospheric pressure. It is stored and distributed in hard containers at a pressure of , usually in cy ...

and

Diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engin ...

, instead of hybrid and electric drivetrains for their consumer products. Fiat Chrysler bought 8.2 million megagrams of U.S.

greenhouse gas emission Greenhouse gas emissions from human activities strengthen the greenhouse effect, contributing to climate change. Most is carbon dioxide from burning fossil fuels: coal, oil, and natural gas. The largest emitters include coal in China and ...

credits from competitors including

Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...

Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...

, Tesla and Nissan. It had the worst fleet average fuel economy among major manufacturers selling in the US from model years 2012–2021.

Chrysler Defense

The dedicated tank building division of Chrysler, this division was founded as the Chrysler Tank division in 1940, originally with the intention of providing another production line for the M2 Medium Tank, so that the U.S. Army could more rapidly build up its inventory of the type. Its first plant was the

Detroit Arsenal Tank Plant Detroit Arsenal (DTA), formerly Detroit Arsenal Tank Plant (DATP) was the first manufacturing plant ever built for the mass production of tanks in the United States. Established in 1940 under Chrysler, the plant was owned by the U.S. governmen ...

. When the M2A1 was unexpectedly declared obsolete in August of the same year, plans were altered (though not without considerable difficulty) to produce the

M3 Grant The M3 Lee, officially Medium Tank, M3, was an American medium tank used during World War II. The turret was produced in two forms, one for US needs and one modified to British requirements to place the radio next to the commander. In British C ...

instead, primarily for the British as part of the United States under the counter support for Great Britain against Nazi Germany (the U.S. not yet being formally in the war), with the balance of the revised order going to the U.S. Army as the ''Lee''. After December 1941 and the United States' entry into the war against the Axis powers, the Tank division rapidly expanded, with new facilities such as the Tank Arsenal Proving Ground at (then)

Utica, Michigan Utica is a city in Macomb County in the U.S. state of Michigan. The population was 4,757 at the 2010 census. History The city now known as Utica was platted by Joseph Stead in 1817, who preferred to call it "Harlow." Others referred to the cit ...

. It also quickly widened the range of products it was developing and producing, including the

M4 Sherman tank } The M4 Sherman, officially Medium Tank, M4, was the most widely used medium tank by the United States and Western Allies in World War II. The M4 Sherman proved to be reliable, relatively cheap to produce, and available in great numbers. It w ...

and the

Chrysler A57 multibank The Chrysler A57 Multibank is a 30-cylinder engine that was created in 1941 as America entered World War II. It consists of five banks of inline-6 cylinder engines. It was born out of the necessity for a rear-mounted tank engine to be developed ...

tank engine.

Special programs

During World War II, essentially all of Chrysler's facilities were devoted to building military vehicles (the Jeep brand came later, after Chrysler acquired American Motors Corporation). They were also designing V12 and V16 hemi-engines producing for airplanes, but they did not make it into production as jets were developed and were seen as the future for air travel. During the 1950s Cold War period, Chrysler made air raid sirens powered by its Hemi V-8 engines.

Radar antennas

When the

Radiation Laboratory The Radiation Laboratory, commonly called the Rad Lab, was a microwave and radar research laboratory located at the Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts. It was first created in October 1940 and operated until 31 ...

MIT The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the m ...

was established in 1941 to develop

microwave radar Radar is a detection system that uses radio waves to determine the distance (''ranging''), angle, and radial velocity of objects relative to the site. It can be used to detect aircraft, ships, spacecraft, guided missiles, motor vehicles, ...

s, one of the first projects resulted in the

SCR-584 The SCR-584 (short for '' Set, Complete, Radio # 584'') was an automatic-tracking microwave radar developed by the MIT Radiation Laboratory during World War II. It was one of the most advanced ground-based radars of its era, and became one of the ...

, the most widely recognized radar system of the war era. This system included a parabolic antenna six feet in diameter that was mechanically aimed in a helical pattern (round and round as well as up and down). One of Chrysler's most significant contributions to the war effort was in radar technology. For the final production design of this antenna and its highly complex drive mechanism, the Army's

Signal Corps Laboratories Signal Corps Laboratories (SCL) was formed on June 30, 1930, as part of the U.S. Army Signal Corps at Fort Monmouth, New Jersey. Through the years, the SCL had a number of changes in name, but remained the operation providing research and developme ...

turned to Chrysler's Central Engineering Office. There, the parabola was changed from aluminum to steel, allowing production to form using standard automotive presses. To keep weight down, 6,000 equally spaced holes were drilled in the face (this had no effect on the radiation pattern). The drive mechanism was completely redesigned, using technology derived from Chrysler's research in automotive gears and differentials. The changes resulted in improved performance, reduced weight, and easier maintenance. A large portion of the Dodge plant was used in building 1,500 of the SCR-584 antennas as well as the vans used in the systems.

Aircraft

* Chrysler VZ-6

Missiles

In April 1950, the U.S. Army established the Ordnance Guided Missile Center (OGMC) at Redstone Arsenal, adjacent to

Huntsville, Alabama Huntsville is a city in Madison County, Limestone County, and Morgan County, Alabama, United States. It is the county seat of Madison County. Located in the Appalachian region of northern Alabama, Huntsville is the most populous city in ...

. To form OGMC, over 1,000 civilian and military personnel were transferred from

Fort Bliss, Texas Fort Bliss is a United States Army post in New Mexico and Texas, with its headquarters in El Paso, Texas. Named in honor of LTC William Bliss (1815–1853), a mathematics professor who was the son-in-law of President Zachary Taylor, Ft. Bliss h ...

. Included was a group of German scientists and engineers led by

Wernher von Braun Wernher Magnus Maximilian Freiherr von Braun ( , ; 23 March 191216 June 1977) was a German and American aerospace engineer and space architect. He was a member of the Nazi Party and Allgemeine SS, as well as the leading figure in the develop ...

; this group had been brought to America under Project Paperclip. OGMC designed the Army's first

short-range ballistic missile A short-range ballistic missile (SRBM) is a ballistic missile with a range of about or less. In past and potential regional conflicts, these missiles have been and would be used because of the short distances between some countries and their rela ...

, the

PGM-11 Redstone The PGM-11 Redstone was the first large American ballistic missile. A short-range ballistic missile (SRBM), it was in active service with the United States Army in West Germany from June 1958 to June 1964 as part of NATO's Cold War defense of W ...

, based on the WWII German

V-2 The V-2 (german: Vergeltungswaffe 2, lit=Retaliation Weapon 2), with the technical name ''Aggregat 4'' (A-4), was the world’s first long-range guided ballistic missile. The missile, powered by a liquid-propellant rocket engine, was develope ...

missile. Chrysler established the Missile Division to serve as the Redstone prime contractor, setting up an engineering operation in Huntsville and for production obtaining use from the U.S. Navy of a large plant in Sterling Heights, Michigan. The Redstone was in active service from 1958 until 1964; it was also the first missile to test-launch a live

nuclear weapon A nuclear weapon is an explosive device that derives its destructive force from nuclear reactions, either fission (fission bomb) or a combination of fission and fusion reactions ( thermonuclear bomb), producing a nuclear explosion. Both bom ...

, first detonated in a 1958 test in the South Pacific. Working together, the Missile Division and von Braun's team greatly increased the capability of the Redstone, resulting in the

PGM-19 Jupiter The PGM-19 Jupiter was the first nuclear armed, medium-range ballistic missile (MRBM) of the United States Air Force (USAF). It was a liquid-propellant rocket using RP-1 fuel and LOX oxidizer, with a single Rocketdyne LR79-NA (model S-3D) r ...

, a medium-range ballistic missile. In May 1959, a Jupiter missile launched two small monkeys into space in a

nose cone A nose cone is the conically shaped forwardmost section of a rocket, guided missile or aircraft, designed to modulate oncoming airflow behaviors and minimize aerodynamic drag. Nose cones are also designed for submerged watercraft such as ...

; this was America's first successful flight and recovery of live space payloads. Responsibility for deploying Jupiter missiles was transferred from the Army to the Air Force; armed with

nuclear warheads A nuclear weapon is an explosive device that derives its destructive force from nuclear reactions, either fission (fission bomb) or a combination of fission and fusion reactions (thermonuclear bomb), producing a nuclear explosion. Both bomb ...

, they were first deployed in

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...

and

Turkey Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a transcontinental country located mainly on the Anatolian Peninsula in Western Asia, with a small portion on the Balkan Peninsula in ...

during the early 1960s.

Space boosters

In July 1959,

NASA The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the US federal government responsible for the civil List of government space agencies, space program ...

chose the

Redstone missile The PGM-11 Redstone was the first large American ballistic missile. A short-range ballistic missile (SRBM), it was in active service with the United States Army in West Germany from June 1958 to June 1964 as part of NATO's Cold War defense of W ...

as the basis for the

Mercury-Redstone Launch Vehicle The Mercury-Redstone Launch Vehicle, designed for NASA's Project Mercury, was the first American crewed space booster. It was used for six sub-orbital Mercury flights from 1960–1961; culminating with the launch of the first, and 11 weeks l ...

to be used for suborbital test flights of the

Project Mercury Project Mercury was the first human spaceflight program of the United States, running from 1958 through 1963. An early highlight of the Space Race, its goal was to put a man into Earth orbit and return him safely, ideally before the Soviet Un ...

spacecraft. Three uncrewed MRLV launch attempts were made between November 1960 and March 1961, two of which were successful. The MRLV successfully launched the chimpanzee

Ham Ham is pork from a leg cut that has been preserved by wet or dry curing, with or without smoking."Bacon: Bacon and Ham Curing" in ''Chambers's Encyclopædia''. London: George Newnes, 1961, Vol. 2, p. 39. As a processed meat, the term "ham ...

, and astronauts

Alan Shepard Alan Bartlett Shepard Jr. (November 18, 1923 – July 21, 1998) was an American astronaut, naval aviator, test pilot, and businessman. In 1961, he became the second person and the first American to travel into space and, in 1971, he beca ...

and

Gus Grissom Virgil Ivan "Gus" Grissom (April 3, 1926 – January 27, 1967) was an American engineer, pilot in the United States Air Force, and member of the Mercury Seven selected by National Aeronautics and Space Administration's (NASA) as Project Mercur ...

on three suborbital flights in January, May, and July 1961, respectively. America's more ambitious crewed space travel plans included the design of the Saturn series of heavy-lift launch vehicles by a team headed by

. Chrysler's Huntsville operation, then designated the Space Division, became Marshall Space Flight Center's prime contractor for the first stage of the

Saturn I The Saturn I was a rocket designed as the United States' first medium lift launch vehicle for up to low Earth orbit payloads.Terminology has changed since the 1960s; back then, 20,000 pounds was considered "heavy lift". The rocket's first sta ...

and Saturn IB versions. The design was based on a cluster of Redstone and

Jupiter Jupiter is the fifth planet from the Sun and the largest in the Solar System. It is a gas giant with a mass more than two and a half times that of all the other planets in the Solar System combined, but slightly less than one-thousandth t ...

fuel tanks and Chrysler built it for the Apollo program in the

Michoud Assembly Facility The Michoud Assembly Facility (MAF) is an manufacturing complex owned by NASA in New Orleans East, a district within New Orleans, Louisiana, in the United States. Organizationally it is part of NASA's Marshall Space Flight Center, and is current ...

in East New Orleans, one of the largest manufacturing plants in the world. Between October 1961 and July 1975, NASA used ten Saturn Is and nine Saturn IBs for suborbital and orbital flights, all of which were successful; Chrysler missiles and boosters never suffered a launch failure. The division was also a subcontractor which modified one of the

mobile launcher platform A mobile launcher platform (MLP), also known as mobile launch platform, is a structure used to support a large multistage space vehicle which is assembled (stacked) vertically in an integration facility (e.g. the Vehicle Assembly Building) and t ...

s for use with the Saturn IB rockets using Saturn V infrastructure.

References

External links

*
Chrysler Scientific Labs and Test Services

Chrysler SEC Filings
* Historic American Engineering Record (HAER) documentation, filed under 12200 East Jefferson Avenue, Detroit, Wayne County, MI: ** ** **
"Chrysler; Once Upon A Time and Now,"
Detroit Public Television, The Walter J. Brown Media Archives & Peabody Award, Peabody Awards Collection at the University of Georgia, American Archive of Public Broadcasting {{Authority control Chrysler, Stellantis Car brands Car manufacturers of the United States Defense companies of the United States Historic American Engineering Record in Michigan Motor vehicle manufacturers based in Michigan Luxury motor vehicle manufacturers Marine engine manufacturers Truck manufacturers of the United States Auburn Hills, Michigan Companies based in Oakland County, Michigan Companies that filed for Chapter 11 bankruptcy in 2009 Former components of the Dow Jones Industrial Average Vehicle manufacturing companies established in 1925 American companies established in 1925 Motor vehicle engine manufacturers 2007 mergers and acquisitions 2014 mergers and acquisitions American subsidiaries of foreign companies 1925 establishments in Michigan

History

1925–1998: Chrysler Corporation

1998–2007: DaimlerChrysler

2007–2014: Effects of Great Recession

2014–2022: Fiat Chrysler Automobiles

Logo evolution

Corporate governance

Board of directors

Management team

Sales and marketing

United States sales

Global sales

Marketing

Lifetime powertrain warranty

"Let's Refuel America"

Lancia co-branding

Ram trucks

"Imported From Detroit"

"Halftime in America"

America's Import

Slogans

Product line

Chrysler Uconnect

Brands

Current

Former

Brand predecessors

Maxwell-Chalmers

United States Motor Company

The Chrysler Corporation

Rootes Group The Rootes Group or Rootes Motors Limited was a British automobile manufacturer and, separately, a major motor distributors and dealers business. Run from London's West End, the manufacturer was based in the Midlands and the distribution and de ...

American Motors Corporation

Kaiser Motors Corporation

Graham-Paige Graham-Paige was an American automobile manufacturer founded by brothers Joseph B. Graham (1882-1970), Robert C. Graham (1885-1967), and Ray A. Graham (1887-1932) in 1927. Automobile production ceased in 1940, and its automotive assets were acq ...

Willys-Overland Motors Willys (pronounced , "Willis" ) was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys. It was best known for its design and production of World War II era and later military jeeps (MBs) ...

Chrysler brand

Early history

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

2010s

2020s

Environmental initiatives

Chrysler Defense

Special programs

Radar antennas

Aircraft

Missiles

Space boosters

See also

Countries

References

Further reading

External links